audience
marketing & advertising
editorial calendar
contact
The Ultimate Connector to the Healthcare Design Industry
Healthcare Design is the trusted authority for the professionals shaping the future of healing environments. We connect your brand with architects, interior designers, facility managers, and healthcare leaders through unmatched editorial content, industry insights, and high-value connections. Across our influential platforms—in print, online, in person, and through custom marketing solutions—we connect you directly with healthcare design professionals actively seeking the products, solutions, and expertise you provide. Aligning with our trusted brand elevates your authority and credibility, while targeted programs build awareness and deliver high-intent leads that drive measurable growth. Partner with Healthcare Design to amplify your influence, spark demand, and make a lasting impact in the healthcare design marketplace.
Emerald’s 100+ Brands Include:
Unique Monthly Visitors
Followers
30,000+
26,000+
18,000+
Audience At-A-Glance
Architect Interior Designer Consultant/Medical Planner President/CEO/COO/CFO/Owner Construction Manager/Director Facilities Manager/Facilities Planner/Director Project Manager/Director Landscape Architect Administrator/Vice President/Director Buyer/Purchasing Executive Clinician Chief Engineer/Engineer Contractor Maintenance, including Building/Grounds Other*
Architectural or A/E Firm Interior Design Firm Hospital/Medical Center Contractor/Builder/Construction Health System Medical Office/Clinic/Outpatient Center Academic Institution Design/Build Firm Engineering Firm Industry Association Research Firm Other*
25% 20% 9% 7% 5% 5% 4% 3% 2% 2% 2% 1% 1% 1% 12%
42% 9% 8% 6% 6% 5% 3% 3% 2% 2% 1% 13%
job function
industry
Our team is here to answer any questions you have. For more information regarding any marketing & advertising programs, please reach out to us.
WE’RE HERE TO HELP!
Marketing & Advertising Programs
PRINT, DIGITAL & SOCIAL ADVERTISING
brand awareness
CUSTOM CONTENT & LEAD GENERATION
LEAD GENERATION & THOUGHT AWARENESS
CUSTOM emails
LEAD GENERATION & BRAND AWARENESS
CONTENT SYNDICATION (CPL)
LEAD GENERATION & THOUGHT LEADERSHIP
Sponsored Editorial Content
Sponsored Webinars
fizkes - stock.adobe.com
(JLco) Julia Amaral - stock.adobe.com
Gorodenkoff - stock.adobe.com
Rawf8 - stock.adobe.com
StratfordProductions - stock.adobe.com
qunica.com - stock.adobe.com
National Account Manager Companies: #'s, A-G, T-Z 661.644.4222 cindi.richardson@emeraldx.com
CINDI RICHARDsON
healthcaredesignmagazine.com
SCOTT C. GOIST
Publisher/National Account Manager Companies: H-S 216.288.4170 scott.goist@emeraldx.com
EVENTS
*Other: Account Manager/Sales, Architecture Student, Dean of Health Science, Educator, Graphic Designer, Knowledge Manager, Operations Administrator, Owner/Operator, PhD Candidate, Programming Director, Research Associate in Architecture and Health, Researcher, RN, Sales, Student, Supplier Consultant
*Other: Architect & Clinical Consulting, Artist Working in Healthcare Interiors, Dealer, Developer, Food & Nutrition Services, Furniture Dealership, Furniture Manufacturer, Healthcare Consulting, Interim and Permanent Supportive House for People Experiencing Homelessness, Interior Design Student, Municipal Government, Nursing Home, Project Management, Reseller, Retirement Community, Standards Development Organization, Student, University Interior Design Department
RATES & SPECS
At HCD, our extensive product portfolio enables us to connect with a wide array of small businesses. 400,000 contacts have already opted in, spanning a wide spectrum of industries, sizes, and revenue.
of our audience recommend, specify, and/or authorize purchasing decisions
93%
Industry
number of employees
Retail Consumer Products IT Finance Insurance Food Service & Restaurant Consulting Healthcare Media Entertainment Recreation Industrials Design Engineering Other
Owner/Partner/Executive Management Buyer/Purchasing/Procurement Marketing Project Manager Sales Designer Other
annual revenue
INDUSTRY
Job Function
1 to 19 2 to 99 100 to 249 250 to 500
Effortless Webcasting, Exceptional Impact Reach and engage 35,700+ healthcare design professionals with turnkey, high-impact webinars. Our expert team handles everything—from setup and promotion to production and registration. This “always-on” digital stage helps you connect with engaged, intent-driven audiences across industries and time zones. Post-event, you receive a detailed engagement report and a reusable MP4 asset to amplify your message. Promoted to 35,700+ first-party audience contacts. Comprehensive lead report with attendee insights. Full rights to reuse the MP4 recording. Hassle-free, end-to-end production and hosting support.
Produced & Hosted by Healthcare Design
Promoted to 37,500+ Healthcare Design Pros
Full Report of Registrants, Attendees, Questions and Downloads
Always-on Asset For On-Demand Viewing
Full Rights to Receive and Repurpose MP4 Recording
Editorial-Led Webinar Package This turn-key package lets you easily align your brand with industry-relevant topics while our expert team handles everything—from sourcing speakers to production and promotion. Your logo will be featured in promotions, on the registration page, and on the presentation slides. After the webinar, you’ll receive detailed lead reporting for up to 30 days and a recording of the session to reuse and share. Summary of Sponsorship Benefits: Our team handles everything from content to production. Sponsorship awareness on promotions and presentation. Webinar lead report delivered post-event for up to 30 days. MP4 recording to share after 30-day promo period.
Choose from two formats:
Custom Webinar Package This custom package lets you create a webinar tailored to your goals and expertise. We’ll guide you in crafting a compelling presentation, featuring your executives (presenting with a customer or analyst is encouraged for greater impact). Our team handles production, hosting, and moderation. After the webinar, you’ll receive detailed lead reporting for up to 30 days and a recording of the session to reuse and share. Summary of Sponsorship Benefits: Position your brand as an industry leader on a key topic or theme. Your executive and additional panelists featured on the webinar. Sponsorship awareness on promotions and presentation. Webinar lead report delivered post-event for up to 30 days. MP4 recording to share after 30-day promo period.
Third-party content and research are among the top resources buyers rely on when exploring new solutions. By sponsoring editorially-driven reports, benchmark studies, and tactical guides, you can align with trusted media sources, elevate your brand, position your executives as thought leaders, reach our audience of healthcare design professionals, and generate highly engaged leads.
Add your firm's work to the Featured Firms section of Healthcare Design’s website. Readers have an opportunity to view recent projects from some of the biggest players in healthcare design.
Featured Firms
In a category where design is everything, immersive storytelling isn’t just a nice-to-have—it’s how you stand out. Audiences spend twice as much time with interactive, experiential content compared to static formats, making it one of the most effective ways to hold attention, measure engagement, and drive results.
Interactive Advertorials
Lead-Generating Content Syndication
How It Works
Turn your content into contact with high-intent buyers We Promote Your Content | You Get Qualified Leads! Do you have the expertise our community cares about and the content to prove it? Whether your marketing assets are freshly minted or evergreen and brimming with industry insights, Healthcare Design’s content syndication program delivers high-quality, intent-rich leads by using real-time data and multi-channel campaigns to reach our robust B2B communities. Connect with the right buyers, at the right time, with measurable ROI from our engaged audience of 35,000+ healthcare design professionals and get the qualified leads you need to keep your pipeline full!
Provide your asset Share an existing asset (white paper, guide, video, etc.) or let us help you create something new.
define your target Design a program that defines your ideal customer profile, desired lead quantity, and price.
let us do the rest We’ll start promoting to our network and deliver fresh new leads to your inbox each week.
No Content? No Problem! We have an in-house agency for that! Let our expert content strategy team at Emerald Studio craft a custom asset that is optimized for high-intent buyer engagement and ready to be promoted.
Marketing Qualified Leads (MQLs)
C-Suite Targeting Specific targeting at the C-Suite level
Additional Qualifying Question Answer is required and must be a specific answer
Additional Profiling Question Answer not required and can be any answer
Standard MQL + Basic Business Card Info + Opt-In: First Name, Last Name, Company, Job Title, Email, Phone Number, Country
OPTIONAL ADD-ONS include:
Not sure if your content qualifies as a lead magnet? View this quick guide to evaluate your existing assets—or get help crafting something new.
standard program includes:
Lead Magnets
High-value, gated assets designed to attract and convert qualified leads.
Package A Repurposed Client Content (Starting at $4,500) • Best for: Clients with existing high-quality content or limited budgets. • Copy: Provided by client, repurposed by Emerald Studio. • Client delivers: 1,500–2,000 words from published assets. • Final deliverable: PDF (up to 1,500 words / 3–6 designed pages)
Package B Custom Content Creation (Starting at $7,500) • Best for: Clients needing strategic support or premium, tailored content. • Copy: Created by Emerald Studio via intake form and kickoff call. • Final deliverable: PDF (up to 1,500 words / 3–6 designed pages)
Custom Emails
Our partner emails offer a great way to jump start your lead generation efforts for an asset, product or event. You provide the text or HTML for approval, and we’ll schedule, deploy and track the email for you. How it works:
• You have an asset (ebook, report, webcast, etc.) that we agree would be of value to our readers. • You provide us with the HTML prior to the send date (along with two subject lines). • We send you a proof for approval and we deploy the email on the agreed upon day. • Your message gets in front of our audience It’s that easy!
LEAD GENERATION & brand awareness
Custom Content & Research
High-Impact Content That Captures and Converts From dynamic interactive advertorials that deliver 2x engagement to bespoke content for lead gen and beyond, our content solutions help reach your ideal audience and objectives, fueling your pipeline year-round:
Content auditing & optimization We review, categorize, and enhance your existing assets, uncovering new opportunities to repurpose and amplify your content.
Strategic messaging & theme development Our experts refine your messaging and craft clear, compelling narratives that resonate with your target audience.
content strategy & creation We design and develop high-impact assets—from white papers and eBooks to case studies and microsites—to keep your brand visible and relevant year-round.
Amplification & lead generation With unmatched access to targeted industry audiences, Emerald helps you reach the decision-makers who matter most—amplifying your content, engaging your ideal customers, and driving a steady stream of high-quality leads throughout the year.
1. Interactive Advertorials Customized, visually engaging content experiences designed to capture attention and deliver analytics on engagement. These dynamic assets are ideal for product promotion and brand awareness, bringing your story to life on a brand website your audience knows and trusts. Final deliverables: A post that will live on the brand’s sponsored content archive for up to 12 months as well as on the homepage for a short period of time (varies). Packages start at $5,000.
Package A Client-Supplied Content • Best for: Clients with copy ready to publish. • Up to 300 words and up to 5 images or videos supplied by client.
Package B Custom Content Creation • Best for: Clients seeking professional messaging support. • Up to 300 words created by Emerald Studio and up to 8 images or videos supplied by client.
Give your brand a boost with a media amplification package tailored to meet your specific objectives. Discounted bundles are available.
2. Custom Content for Lead Gen Elevate your lead gen strategy with custom-crafted content designed to captivate and convert. Our expert content strategists create assets tailored to your audience, ensuring maximum impact across all channels. Whether you're driving awareness, nurturing leads, or closing deals, our custom solutions are built to deliver results. Starting at $7,000. Need More Help with Content Strategy and Creation? Our team can help you build a complete content engine—from strategy to execution—with services such as:
BRAND AWARENESS
With a full menu of print and digital options from banner ads to imaginative rich media, we can develop an effective and efficient plan for your budget. Create your perfect audience by reaching our subscribers.
Print, Digital & Social Advertising
PRINT
DIGITAL
NEWSLETTERS
SOCIAL MEDIA
As the industry’s most trusted source of healthcare design insight, Healthcare Design provides advertisers with a powerful platform to connect with an engaged community of professionals. Ads placed alongside our award-winning editorial benefit from the credibility, focus, and influence that our readers rely on to guide critical planning and purchasing decisions.
Print Advertising
Buyers Guide
Product Gallery
Product Innovation Awards
Display Ad Rates
Print Specifications
Print Submissions
Audience at a Glance
Top Products Readers Regularly Buy
REPLACE
Special Product Advertising Sections
Let us help you connect with the right audience. From sliding billboards to standard display ads, our digital solutions put your brand in front of the industry’s key decision-makers—while they’re actively engaging with the content they care about most. Our audiences are your clients. We’ll work with you to build a custom digital plan that fits your budget and delivers results, using options ranging from banner ads to rich media experiences. Partner with us to increase visibility, drive engagement, and exceed your marketing goals.
Digital Advertising
Social Media Presence
3,100+
5,600+
17,900+
Unique visitors to hcdmagazine.com
28,500+
Digital Ad Rates
E-Newsletter Sponsorship
weekly pulse NEWSLETTER Healthcare Design's Weekly Pulse newsletters bring the most recent news, features, project profiles, and industry perspectives directly to the inboxes of architects, interior designers, facility managers, and healthcare leaders.
PRODUCT ALERT NEWSLETTER Take part in our quarterly (March, June, September, December) email focused on healthcare design products. Reach our complete opt-in email list.
Social Targeting Extension Program (STEP)
Reach more than 25,000 Healthcare Design social followers exactly where they are via targeted social advertising. STEP offers a turnkey way to get your message in front of prospects across social networks. We’ll design, build, and launch a social media campaign via Facebook, Instagram and/or LinkedIn to increase awareness of your products and guarantee impressions.
Turnkey Social Ad Solutions
Leave the Details to Us: You simply provide the images, copy, and destination URLs, and we will create a custom campaign for you. Our team will design, implement, monitor and optimize to deliver guaranteed impressions.
Print Rates & Specs
Digital Rates & Specs
Display Ad Sizes
Editorial Calendar
— Issue Highlights: The HCD Portfolio Remodel/Renovation Competition Featured Content: • HCD Conference + Expo wrap-up • Breaking Through: Winners coverage • Year in Review • Sustainability update Product Spotlight: Artwork & Wayfinding; Behavioral Health Ad Close: 10/20/26 Materials Due: 10/27/26
NOVEMBER/DECEMBER
— Issue Highlights: 2026 HCD Conference + Expo Issue Project Watch Product Gallery Featured Content: • Rising Star awards • Breaking Through Competition: Spotlight on semifinalists • Evolving project delivery methods Product Spotlight: 2026 HCD Expo exhibitor products preview Bonus Distribution: HCD Conference + Expo Ad Close: 8/24/26 Materials Due: 8/31/26
OCTOBER
— Issue Highlights: Manufacturer's Q&A Featured Content: • HCD Conference + Expo preview • Technology-driven design to support patient and staff safety • Desiging for acoustics Product Spotlight: Building Products (ceiling/wall systems, hardware, controls, doors, HVAC, sound masking, roofing, windows, etc.) Bonus Distribution: HealthPoint Ad Close: 7/20/26 Materials Due: 7/27/26
SEPTEMBER
— Issue Highlights: Healthcare Design Showcase; Thought Leader Q&A's Featured Content: • Design Showcase coverage: Winner insights, trends, and more • Artwork/graphics/wayfinding strategies Product Spotlight: Surfaces (countertops, solid surface, paint, tile, wallcoverings, flooring, etc.) Ad Close: 6/18/26 Materials Due: 6/26/26
AUGUST
— Featured Content: • Sector spotlight: Rural healthcare • The HCD 10 winners • Exterior architecture/façades/ landscape design Product Spotlight: Seating Bonus Distribution: HCD Forum Ad Close: 5/1/26 Materials Due: 5/8/26
JUNE/JULY
— Issue Highlights: Product Innovation Awards HCD Interior Design Awards Featured Content: • Interior design trends in healthcare environments • Best practices in adaptive reuse Product Spotlight: Furniture & Casegoods Bonus Distribution: NeoCon Ad Close: 3/20/26 Materials Due: 3/27/26
MAY
— Issue Highlights: Thought Leader Q&A's Featured Content: • 2026 A/E/C survey: Insights on business results and trends from HCD’s biennial industry survey • Behavioral health design Product Spotlight: Lighting Textiles Ad Close: 2/20/26 Materials Due: 2/27/26
APRIL
— Issue Highlights: Corporate profiles Featured Content: • How senior living design can inspire acute care • Evolving construction methods Product Spotlight: Flooring Bonus Distribution: ASHE PDC Environments for Aging Conference + Expo Ad Close: 1/2/26 Materials Due: 1/9/26
MARCH
— Issue Highlights: Buyers Guide The Product Issue Featured Content: • Nightingale Awards coverage: Winner spotlights, jury perspectives, and more Bonus Distribution: HCD Conference + Expo Ad Close: 11/26/25 Materials Due: 12/5/25
JANUARY/FEBRUARY
We’ve all learned just how important face-to-face interactions are. In addition to bringing you HCD Conference + Expo, Healthcare Design is the best vehicle for getting quality time with high-level providers and healthcare design executives through our Healthcare Design Forum.
Events
Each fall, Healthcare Design magazine brings you the Healthcare Design Conference + Expo—the industry’s best attended and most respected conference and trade show. Bringing together thousands of industry professionals for unparalleled access to education and new products/services, HCD Expo is a can’t-miss opportunity to build your business through exhibiting, sponsoring, and networking with decision-makers.
Oct. 25-28, 2025 Kansas City Convention Center Kansas City, Mo.
More information to come
Invited industry professionals will join Healthcare Design’s esteemed editorial advisory board for an unrivaled networking and educational event. As a sponsor, you’ll have unparalleled access to networking opportunities and thought-provoking discussions with high-level healthcare executives, designers, and industry leaders as you learn more about what’s driving this industry today.
