MEDIA KIT
Editorial Calendar
Print
Overview
Digital
Contact
The Healthcare Design brand serves an audience of hospital administrators, architects, interior designers, facility managers, engineers, and key members of the construction community as the premier source of insight, information, and inspiration for planning, designing, and constructing new or renovated healthcare facilities. Through our various channels—magazine, website, events, social media, and custom content—we actively engage this community with highly focused content written by professional journalists and industry experts. Our goal is to help our audience navigate the current healthcare landscape and manage the evolving expectations surrounding design/architecture/construction in order to build environments that improve patient outcomes and satisfaction while also embodying high de-sign standards. With every story we write, we aim to serve the very specific perspective of our healthcare design community.
CONTACT
Scott Goist Publisher/National Account Manager Companies: H-S 216.288.4170 scott.goist@emeraldx.com
Cindi Richardson National Account Manager Companies: #s, A-G, T-Z 661.644.4222 cindi.richardson@emeraldx.com
Total Reach
35,700+
magazine subscribers
28,500+
unique website visitors per month
48,200+
social media follows
13,500+
Weekly Pulse newsletter subscribers
24,100+
opt-in marketing e-mail subscribers
… plus hundreds of thousands
of pass-along readers and “look-alike” prospects on social media
EVENTS
Download a full PDF of the Media Kit here
MEDIA KIT 2025
Video Credit: 4th Life Photography – stock.adobe.com
Let us help your company reach and engage your target markets to increase sales. From sliding billboards to standard display ads, we can help you connect with the marketplace. Reach key decision makers while they dive into industry content they are passionate about. Our audiences are your clients. Contact us today for a custom developed digital plan to help you reach and exceed your marketing goals.
Digital Advertising
With a full menu of digital options from banner ads to imaginative rich media, we can develop an effective and efficient plan for your budget. Reach your perfect audience by putting your message in front of our visitors.
Display
Our popular Weekly Pulse newsletter, along with our growing social media presence on Facebook, Instagram, Twitter, and LinkedIn, delivers our award-winning content directly to readers—because great digital content does not sit around and wait to be discovered!
Our opt-in list of healthcare design contacts comprises thousands of professionals looking to stay up to date on the latest industry news. Reach the most qualified e-mail list of healthcare designers in the country.
Targeted Email Marketing
3,100+
5,600+
17,900+
26,000+
(March, June, September, December) Take part in our quarterly email focused on healthcare design products. Reach our complete opt-in email list.
The custom content division of Healthcare Design is powered by talented, knowledgeable writers and graphic designers who know how to connect with this industry. You tell us the message you want to get across, and we’ll create the perfect custom content piece—and deliver it to our highly qualified, highly engaged audience of providers and healthcare design professionals.
Custom Content
Weekly Pulse Newsletter
Product Alert Newsletter
Social Media Presence
Opportunities & Rates
Learn More
Unique Visitors to hcdmagazine.com
Pricing
View Online
Add your firm's work to the Featured Firms section of Healthcare Design’s website. Readers have an opportunity to view recent projects from some of the biggest players in healthcare design.
Featured Firms
Scott Goist Publisher Companies: H-S 216.288.4170 scott.goist@emeraldx.com
Donna Hidalgo Featured Firm Sales 210.419.9017 donna.hidalgo@emeraldx.com
Elana Ben-Tor Product Alert Sales 216.373.1202 elana.bentor@emeraldx.com
Healthcare Design’s content marketing programs are a great way to generate quality leads. We’ll offer your prospects a download that addresses a key business need, educates them, and inspires them to want to hear more.
Lead Generation
Audience At a Glance
Display Ad Rates
Ad Rates & Specs
Print Specifications
Print Submissions
Print is the ideal medium for detail-rich photos, deep-dive content, and rip-it-out-and-tape-it-to-the-wall inspiration.
Reader Breakdown
“I hate staring at a computer screen all day and then reading off a monitor. I take the print magazine in my bag and read through it between meetings. It’s easier—plus, I rip out pages I like for future ideas.”
— Senior project manager for a hospital/medical center
HCD Readers are Decision Makers
Top Products Readers Regularly Buy
Designers Love Print
(January/February Issue) Ask about enhanced listing opportunities with your logo, images, and more.
PizzaToday.com
Buyers Guide
(May) Submit your latest product to our annual Product Innovation Awards program. All participants will receive a 1/6-page ad in the Product Innovations Gallery and three will be named our Gold, Silver, and Bronze award winners by our elite panel of expert judges. Winners will be upgraded to full-page coverage in the magazine.
Product Innovation Awards
(October) Choose your ad size and provide text and images and we’ll design your ad to appear in this special section.
Product Gallery
Specialty Advertising
Elana Ben-Tor Specialty Advertising Sales 216.373.1202 elana.bentor@emeraldx.com
Print Editorial Calendar 2025
Issue Highlights: Buyers Guide | The Product Issue Featured Content: 2024 Nightingale Awards coverage: Winner spotlights, jury perspectives, and more Bonus Distribution: HCD Conference + Expo Ad close: 12/11/2024 Materials due: 12/18/2024
January/FEBRUARY 2025
Issue Highlights: Corporate Profiles Product Spotlight: Flooring Bonus Distribution: ASHE PDC Ad close: 1/21/25 Materials due: 1/28/25
MARCH 2025
Issue Highlights: Thought Leader Q+As Featured Content: Ad Impact Study Product Spotlight: Textiles Bonus Distribution: Environments for Aging Conference + Expo Ad close: 2/12/25 Materials due: 2/19/25
APRIL 2025
Issue Highlights: Product Innovation Awards The HCD Interior Design Competition Featured Content: Interior Design Trends Product Spotlight: Furniture & Casegoods Bonus Distribution: NeoCon Ad close: 3/20/25 Materials due: 3/27/25
may 2025
Featured Content: Sector spotlight: Cancer care facilites Product Spotlight: Seating Ad close: 5/1/25 Materials due: 5/8/25
JUNE/JULY 2025
Issue Highlights: Healthcare Design Showcase | Thought Leader Q+As Featured Content: Design Showcase coverage: Winner insights, trends, and more Product Spotlight: Surfaces (countertops, solid surface, paint, tile, wallcoverings, flooring, etc.) Bonus Distribution: HCD Conference + Expo Ad close: 6/18/25 Materials due: 6/26/25
AUGUST 2025
Issue Highlights: Manufacturer's Q&A Supplement Featured Content: 2025 HCD Conference + Expo preview The HCD 10 winners Product Spotlight: Building Products (ceiling/wall systems, hardware, controls, doors, HVAC, sound masking, roofing, windows, etc.) Bonus Distribution: HCD Forum HealthPoint Ad close: 7/17/25 | Materials due: 7/24/25
SEPTEMBER 2025
Issue Highlights: 2025 HCD Conference + Expo Issue Project Watch | Product Gallery Featured Content: HCD 25th Anniversary Special Edition 2025 HCD Expo exhibitor products roundup Rising Star awards | Lighting trends in healthcare facilities Product Spotlight: Lighting & Flooring Bonus Distribution: HCD Conference + Expo Ad close: 8/27/25 | Materials due: 9/4/25
OCTOBER 2025
Elana Ben-Tor Special Projects Manager 216.373.1202 elana.bentor@emeraldx.com
Donna Hidalgo Consultant, Special Projects 210.419.9017 donna.hidalgo@emeraldx.com
Download a PDF of the EDITORIAL CALENDAR here
Issue Highlights: The HCD Portfolio Remodel/Renovation Competition Featured Content: 2025 HCD Conference + Expo wrap-up Product Spotlight: Artwork & Wayfinding, Behavioral Health Ad close: 10/20/25 Materials due: 10/27/25
NOV./DEC. 2025
We’ve all learned just how important face-to-face interactions are. In addition to bringing you HCD Conference + Expo, Healthcare Design is the best vehicle for getting quality time with high-level providers and healthcare design executives through our Healthcare Design Forum.
Events
HCD Conference + Expo
Each fall, Healthcare Design magazine brings you the Healthcare Design Conference + Expo—the industry’s best attended and most respected conference and trade show. Bringing together thousands of industry professionals for unparalleled access to education and new products/services, HCD Expo is a can’t-miss opportunity to build your business through exhibiting, sponsoring, and networking with decision-makers.
Oct. 25-28, 2025 Kansas City Convention Center Kansas City, Mo.
HCD Forum
2025 details coming soon!
Invited industry professionals will join Healthcare Design’s esteemed editorial advisory board for an unrivaled networking and educational event. As a sponsor, you’ll have unparalleled access to networking opportunities and thought-provoking discussions with high-level healthcare executives, designers, and industry leaders as you learn more about what’s driving this industry today.
— Nick Peters, Shaw Contract (sponsor)
“The amount of time to build relationships as well as discuss live topics was strong. Personally, I felt there was the right ratio of sponsor to end user and design presence. It made the entire experience relevant to all while incorporating some great networking and a lot of fun.”
Scott Goist National Account Manager Companies: H-S 216.288.4170 scott.goist@emeraldx.com
Our team is here to answer any questions you have. For more information regarding any brand media package please reach out to your contact below or Fill out this contact form and a member of our team will reach out to you!
